• Assist in the formulation of strategies to build a lasting digital connection with consumers.
• Plan and monitor the ongoing company presence on social media (Instagram, Facebook LinkedIn etc.)
• Launch optimized online adverts through Google AdWords, Facebook etc. to increase company and brand awareness..
• Be actively involved in SEO efforts (keyword, image optimization etc.)
• Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
• Acquire insight in online marketing trends and keep strategies up-to-date.

Requirements and skills:

• Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM
• Excellent understanding of digital marketing concepts and best practices
• Perfect knowledge of web analytics tools (e.g. Google Analytics, Net Insight, WebTrends etc.)
• Excellent communication and interpersonal skills